GlaxoSmithKline (GSK) A global, research-based pharmaceutical company with an estimated 7% of the world’s pharmaceutical market. Backe Interactive has been a Preferred Interactive Partner with GSK for over 6 years, delivering eBusiness solutions for many of GSK’s top brands, including PaxilCR, Avandia, Augmentin, Twinrix, and Requip. The Agency was recently selected as the Regional MMU vendor of choice for GSK eBusiness. Our recent work for GSK has included Web development interactive survey and self-test development, database integration, and online marketing. Client List - Pharmaceutical