Us Specs Services News Briefs Community Awards The Backe Team Agency Leadership Creative and Strategic Planning Interactive Account Management Account Management Our Senior Vice President, Account Supervisor, Roberta “Birt” D’Emilio has provided account management for clients such as Johnson & Johnson, McNeil Consumer Products, Princeton Bank, Crozer-Keystone Health System, Haverford College, SCA Hygiene Products and most recently, Arcadia University and The PMA Insurance Group. Her career began as a writer out of Boston, Massachusetts creating ads for a division of Xerox Publishing aimed at the educational market for college textbooks. Writing and marketing growth developed with a major discount retailer as the senior writer for non-fashion merchandise. Her agency experience quickly moved her from writer to account manager and later to group manager with the Rochester, New York Saatchi & Saatchi agency servicing such accounts as Agway, Inc., Eastman Kodak Company and Bausch & Lomb. This exposure to nationally branded clients instilled brand building as a fundamental approach to managing client accounts, from strategy to budget allocation.