Us Specs Services News Briefs Community Awards The Backe Team Agency Leadership Creative and Strategic Planning Interactive Account Management Interactive Our Senior Vice President, Boyd Maits, joined the company in 1995 to build the Interactive Division, the first of its kind among the Philadelphia region’s major advertising agencies. Prior to joining Backe, Boyd spent 16 years as a multimedia producer/director developing and programming award-winning multimedia applications for Fortune 500 clients such as AT&T, Bell Atlantic, Raytheon, Cigna, McNeil Pharmaceuticals, Mobil Oil, RCA, General Mills, and Campbell’s Foods. He continues to manage Backe Interactive, which has the largest in-house dedicated team of any regional agency. The interactive team is unique in the volatile industry in that the group has been together for the past five years, producing a continuity that generates efficiencies and long-term client relationships.